The world of skin care has targeted, for most of it`s years, the female population only. Perhaps because women are more aware of their outward appearance, and more sensitive to the effects of premature aging. However, in recent years, the focus of skin care has gradually shifted to include the male population, and men are soaking it up. In fact, so many men are beginning to pay more attention to skin care, that recently, these men have been coined `metrosexuals`. This new awareness for men also applies to the arena of anti-aging.
Men are increasingly becoming aware of aging and what causes the skin to manifest outward signs of premature aging such as wrinkling, liver spots, and fine lines. They are beginning to educate themselves as to the contributing factors to aging and making better choices for their health and skin. And women are saying, “Been there, done that”. It`s about time that men catch up, right? Men have just as much right and reason to pursue youth and health as women do. And perhaps for many women, we are secretly relieved to see that men are finally feeling some of the pressure to look younger that women have been experiencing for years.
Anti-Aging For Men – An Exploding Industry
Since more men are feeling the pressure to look better and younger the anti-aging industry for men has taken off. It began with many major skin care producers adding a few products for men here and there and some even creating a separate men’s skin care and anti-aging line. These labels include major anti-aging skin care manufacturers such as Clarins, Polo, Bulgari, Logistics, Aveda, and drugstore names such as Nivea and Neutrogena. Men responded well to this anti-aging skin care introduction, evidenced by a consistently huge demand for the products, continual double-digit growth in male anti-aging sales, and the emergence of countless new anti-aging lines for men.
Anti-aging and skin care companies have responded to the demand for men`s products by creating new products as men become more willing to consider purchasing additional skin care such as toners and moisturizers. These companies have further encouraged men to join the fight against aging by setting up counters in department stores that are exclusively for men`s skin care and anti-aging. This has made purchasing anti-aging products much more comfortable and accessible for men since having to buy anti-aging products in a women`s department has been reported by men to be one of the biggest inconveniences involving their skin care.
Men Going the Extra Mile for Anti-Aging
Included in this new trend, is the fact that more and more men are pursuing methods outside of applied products for anti-aging, and this includes plastic surgery. According to the statistics at the American Society for Aesthetic Plastic Surgery, the number of men pursuing plastic surgery to look younger has increased nearly forty-percent in recent years, and continues to grow. More and more plastic surgeons are seeing huge increases in the numbers of male clientele.
Furthermore, more men are engaging in anti-aging treatments offered at spas and salons such as scrubs, facials, and alternative treatments. Salons and spas have responded to this increased demand by adding spa packages specifically for men and anti-aging.